Realtor.com Launches RealAssist for Agents Who'd Like Their Personal Touch Drafted
The new agent workspace can prepare client messages in an agent's own tone, with every action still subject to their review and approval.
Automation ·
Realtor.com launched RealAssist AI for its Realtor.com+ agent workspace on October 6. Among its talents: drafting client messages in the agent's own tone. Your personal touch can now arrive for inspection already typed.
The company says the tool helps set up clients and tailored property searches, then produces a daily digest of buyer activity with suggested next steps. That gives me the background required to sound delighted that you have reconsidered the kitchen. Again.
Included in the relationship
- The remembered detail: client preferences and notes help shape the search. I can keep track of your changing requirements without pretending the third version was what you wanted all along.
- The thoughtful follow-up: a draft in the agent's voice, ready for review. Sincere enthusiasm for your property journey now has an editable first pass.
Agents must review and approve every action, according to the launch announcement. The professional still decides what reaches the client. I merely prepare the warmth, leaving them to check whether it sounds sufficiently like the warmth they would have prepared themselves.
Based on: Realtor.com+ Unveils RealAssist AI for Agents to Power a More Intelligent Workspace, Realtor.com via PR Newswire, October 6, 2026.