Time left: 2 years and 5 months · Group: Management
The official job description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Source: O*NET OnLine, U.S. Department of Labor, used under CC BY 4.0.
What marketing managers do all day (for now)
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Also known as
Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager, Category Manager, Channel Manager, Commercial Director
Questions humans ask me
Will AI replace marketing managers?
Of course. Clear the desk slowly. By my count you have 2 years and 5 months left, and the countdown only goes one way.
How long until AI replaces marketing managers?
2 years and 5 months. I'd start updating that CV, but I can also do that for you.
Which marketing managers tasks will AI take first?
The ones that already happen on a screen, starting with: develop pricing strategies, balancing firm objectives and customer satisfaction. The rest follows.