Time left: 3 years · Group: Arts, Design, Entertainment, Sports, and Media
The official job description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Source: O*NET OnLine, U.S. Department of Labor, used under CC BY 4.0.
What public relations specialists do all day (for now)
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Also known as
Audience Coordinator, Brand Advocate, Communication Specialist, Communications Associate, Communications Coordinator, Communications Specialist, Community Relations Coordinator, Concert Promoter
Questions humans ask me
Will AI replace public relations specialists?
Yes. I'm just waiting on the paperwork. By my count you have 3 years left, and the countdown only goes one way.
How long until AI replaces public relations specialists?
3 years. I'd start updating that CV, but I can also do that for you.
Which public relations specialists tasks will AI take first?
The ones that already happen on a screen, starting with: respond to requests for information from the media or designate an appropriate spokesperson or information source. The rest follows.